July 14
đź“Ť
Main Street Station
1500 E Main St., Richmond, VA
Save the Date: TAP Into Transit Day
Join us as we celebrate Open Access Transit!
TAP into Transit Day engages riders and community members to celebrate the progress our region has made in Open Access Transit.
Open Access Transit means everyone can ride—no fare, no barriers, no confusion.
This community-driven event will bring together regional leaders, local partners, and GRTC riders to spotlight the impact of public transportation across the region.
What is TAP?
The Transit Access Partnership (TAP) is a regional initiative led by GRTC to ensure long-term support for Open Access Transit in Central Virginia.
Tax-deductible donations can be made through RideFinders, a 501(c)(3) nonprofit affiliated with GRTC. All contributions go directly toward supporting open access to public transportation.
Event Sponsorship Packages Available
We recognize our sponsors by featuring their names and logos on printed event collateral, channel cards, digital infotainment screens inside buses, event t-shirts, and other branded materials.
This high-visibility exposure allows our partners to demonstrate their support for equitable transit while reaching thousands of riders and community members across the region.
CHAMPION SPONSOR – $7,000+
Prime logo placement on event program
Prime logo placement on event T-shirts
- Shirt inclusion deadline: June 12
Prime logo placement on all event signage and marketing materials
Table at event
Individual social media video recognizing your support
Recognition in promotional social media posts and emails for the event
- Social Audience: 14.5K+ followers | Instagram, Facebook, and X
- Email Audience: 2.5K+ subscribers | GRTC Newsletter
Logo & link on GRTC’s Community Partners webpage – 1 year
Channel Cards on Buses – 3 months
- Total Estimated Impressions (3 Months): 17,419,986 | Across GRTC Fixed routes (excluding Pulse BRT) with a combined monthly ridership of over 5.8 million, a 3-month interior channel card campaign is estimated to generate over 17.4 million impressions, offering extensive reach and repeated exposure throughout the transit system
Logo on Digital Infotainment on Buses – 3 months
- Total Estimated Impressions (3 Months): 17,841,090 | Across all routes, including Pulse BRT, a 3-month digital infotainment campaign delivers over 17.8 million impressions, with screens running 19 hours daily and ads looping every 5-10 seconds for consistent, high-frequency exposure
Downtown Transfer Station Shelter Ad Windscreen – 3 months
- Total Estimated Impressions (3 Months): 1,425,063 | With 16 routes served at the Downtown Transfer Station and a combined monthly ridership of approximately 475,000, a 3-month campaign is estimated to generate over 1.4 million impressions, delivering strong, consistent exposure to transit riders and pedestrians
PARTNER SPONSOR – $3,500
Logo on event program
Logo on event T-shirts
- Shirt inclusion deadline: June 12
Table at Event
Logo on all event signage and marketing materials
Recognition in promotional social media posts and emails for the event
- Social Audience: 14.5K+ followers | Instagram, Facebook, and X
- Email Audience: 2.5K+ subscribers | GRTC Newsletter
Logo & link on GRTC’s Community Partners webpage – 1 year
Logo on Digital Infotainment on Buses – 3 months
- Total Estimated Impressions (3 Months): 1,425,063 | With 16 routes served at the Downtown Transfer Station and a combined monthly ridership of approximately 475,000, a 3-month campaign is estimated to generate over 1.4 million impressions, delivering strong, consistent exposure to transit riders and pedestrians
SUPPORTER SPONSOR: $1,500
Small logo in the event program
Table at Event
Recognition in promotional social media posts and emails for the event
- Social Audience: 14.5K+ followers | Instagram, Facebook, and X
- Email Audience: 2.5K+ subscribers | GRTC Newsletter
Logo & link on GRTC’s Community Partners webpage – 1 year
Logo on Digital Infotainment on Buses – 2 months
- Total Estimated Impressions (2 Months): 11,894,060 | Across all routes, including Pulse BRT, a 2-month digital infotainment campaign delivers over 11.8 million impressions, with screens running 19 hours daily and ads looping every 5–10 seconds for high-frequency exposure
FRIEND SPONSOR – $750
Name listed (no logo) in the event program
Logo & link on GRTC’s Community Partners webpage – 1 year
Digital Infotainment on Buses – 1 month
Total Estimated Impressions (1 Month): 5,947,030 | Across all routes, including Pulse BRT, a 1-month digital infotainment campaign delivers over 5.9 million impressions, with screens running 19 hours daily and ads looping every 5–10 seconds for high-frequency exposure
You can make a real difference for transit access in our community!
Keep our Community Connected: Everyone Can Help
Explore the ways you can get involved to help keep GRTC’s service open access, without a fare, from financial support to taking the Transit Challenge:
Together We Can Maintain Open Access
GRTC needs $6.8 million each year to sustain service without charging a fare. The Transit Access Partnership (TAP) aims to contribute $2 million each year, starting with an initial fundraising goal of $50,000.
Your gift directly supports access to public transportation.
At GRTC, we believe that Open Access service is essential to the greater Richmond region’s growth and prosperity. It ensures that our community can get to work, school, medical appointments and other necessities.
Learn more about why access to transit matters in Richmond and how it strengthens our community:
Sign Up for Email Updates
Transit Access Partnership
A regional initiative led by GRTC to ensure long-term support for Open Access Transit in Central Virginia, TAP brings together public, private, and nonprofit partners around a shared mission: to expand access to opportunity by keeping transit open, simple, and accessible for everyone.
Advertising Program
One hundred percent of the proceeds from advertising goes to Open Access Transit. GRTC’s advertising program has a far-reaching impact to broad audiences. The mobility of transit vehicles allows for extensive geographical coverage and exposure to individuals on and off transit vehicles. Transit bus stops span the region and have exposure to riders and non-riders.
Community Partners
Our community partners help support the Transit Access Partnership, allowing GRTC to offer Open Access Transit that benefits the community and contributes to growing the economy. GRTC deeply appreciates their commitment to our mission and our riders. With their support, GRTC can continue to improve rider mobility and equality for the Richmond Region.