News

TAP Into Transit Week

October 01, 2025

GRTC News

TAP Into Transit Week

October 20 – 24

This October, GRTC invites the region to TAP Into Transit, a weeklong effort to highlight the riders, neighbors, and donors who keep zero-fare public transportation moving.

In Fiscal Year 2025, GRTC provided more than 12 million rides, the highest ridership in our history! That record-breaking demand shows how vital zero-fare transit is for connecting workers to jobs, students to schools, patients to care, and families to opportunities across the region.

Launched this summer, the Transit Access Partnership (TAP) is GRTC’s initiative to raise $2 million annually toward the $6.8 million needed to continue zero-fare service. During TAP Into Transit Week, October 20 – 24, we’re working toward raising $100,000 by lifting up the stories of riders who depend on transit, neighbors discovering it for the first time, and community members and regional organizations stepping in to give.

The highlight of the week is Give Day – Tuesday, October 21. On this day, we’re asking everyone who rides to donate $5 to keep zero-fare rolling!

How to Participate

• 

  Give Day

  
• 

  Take The Transit Challenge

  
• 

  Tell A Friend!

  
• 

  Get Involved

  

Tuesday, October 21

On this day, we’re asking everyone who rides to donate $5 in support of zero-fare service.

You can make a tax-deductible donation online or contribute via check. Please make checks payable to RideFinders, a registered 501(c)(3) nonprofit division of GRTC. Checks can be mailed or dropped off at RideFinders, 1013 E Main St., Richmond, VA 23219.

Travel Car-Free

Replace one (or more!) trips that you would usually make with travel by public transit. Snap a pic of your ride and tag it #TAPIntoTransit.

You can use the “Transit” app to plan your route, or contact Customer Service for help!

Increased Ridership Helps Us Improve Service

Every ride you take on GRTC Pulse, local or express buses, and LINK Microtransit helps strengthen our system. More riders mean more funding opportunities and a stronger case to expand and improve service for everyone.

Encourage colleagues, friends, and neighbors to try transit, even for one day.

Riders. Neighbors. Donors. A movement without barriers:Stay Informed, Give Feedback, or Care for Your Local Stop

Visit our project page to learn more about ongoing projects like the Pulse Western Expansion and the Transit-Oriented Development for the North-South BRT. Sign up for updates and share feedback to help shape the future of transit in our region.

You can also adopt a bus stop through RVA Rapid Transit’s Better Bus Stop Program which allows civic associations, organizations, and individuals to help keep stops clean and welcoming.

Together, we can keep our region moving, connecting people, places, and possibilities, without cost as a barrier.